In late 2023, we approached Cartier Japan with two unsolicited concepts. The first: a spatial retail experience using AR try-on for jewelry and watches on a headset — months before Apple Vision Pro launched. The second: Cartier Canvas, an interactive art installation for an underused screen at Cartier Lab Tokyo, proposed after their creative lead shared the problem with us directly. Neither moved to production, but both came from being close enough to the brand to see what's next.