The Lunar New Year marks a period of contemplation, a return to one's origins, epitomized by the campaign's central figure, the rabbit, tracing the water paths that lead to home. Water, representing life and rebirth, forms the core motif of this campaign, vividly realized through CGI embroidery, blending the art tradition with technology.

ABOUT THE PROJECT

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PROJECT TEAM

LAMER Year of the Rabbit - fromanother | future-driven creative & design agency

Collaborating with artist and illustrator Chris Yee was crucial, as he was instrumental in converting the vision into 2D art. Our team then proceeded to reinterpret this artwork into embroidery via CGI. Our 3D artists succeeded in integrating this traditional craft through 3D technology, infusing the campaign's artwork with depth and shadows,
bringing it to life.

This campaign, enriched by the talented team, all played pivotal roles in crafting the final visual piece. The project showcases the role of technology in bridging the divide between the past and the future, illustrating how innovation can link tradition with technology, and demonstrating the boundless possibilities of imagination.