The OnePlus 12 First Look film captures a captivating blend of technology and the natural world. Our goal was to create a film that ignites conversation around the design of the new OnePlus 12, embracing the theme Inspired by Nature—a phone crafted for those with untamed hearts.

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OnePlus 12 First Look - fromanother | future-driven creative & design agency

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Our vision for the OnePlus 12 film was to weave a narrative that seamlessly integrates the serenity and might of nature with the design of OnePlus 12. This exploration of inspiration and self-discovery, as mirrored in nature's elements, serves as a metaphor for the pioneering spirit embodied in the OnePlus 12.

OnePlus 12 - Inspired by Nature

The film seamlessly alternates between intimate close-up shots and sweeping wide shots, perfectly blending human emotion with the stunning natural landscapes of New Zealand. From concept to production, we had only two weeks to plan and execute the shoot. This tight timeline meant we had to rely heavily on swift, decisive actions from the OnePlus team, the creatives, and production crew to capture every scene, especially with only four hours of shooting time per day. The film was crafted by those with wild hearts, diving into the project with boldness and no hesitation.