Projects/
Perfection at Play
ABOUT THE PROJECT
The OnePlus Buds Pro 3 is positioned as the top choice for Android users seeking superior sound quality with active noise cancellation. For this campaign, we aimed to present the earbud as a luxury, high-fashion accessory, designed for audiophiles who value both style and sound.
SERVICES
Creative Direction
Art Direction
Production Management
CGI Art
CLIENT
OnePlus
PROJECT TEAM
fromanother / Agency & Director
Ginger Shot / Production
Step One / Post Production
FILM
From chaos to control, the film will demonstrate how the Buds Pro 3 earbuds transform everyday noise into a moment of mastery. Transitioning from a noisy backdrop to a serene personal haven, we highlight the earbuds' exceptional noise cancellation, superior sound quality, spatial audio with head-tracking, emphasizing the power to own your moment and tune into a supreme sound experience. A visual dance that showcases personal liberation and mind-bending soundscapes activated by OnePlus Gauss earbuds
BEHIND THE SCENES
Main KV & Teaser
We were tasked with developing the art direction for both the key visual (KV) of the product launch and the teaser visual leading up to it. Our process began with the creation of numerous 3D sketches, meticulously staying true to the actual product in terms of lighting, materials, and poses.
Lifestyle & Key Features KV
As the scope of work expanded, following the premium and high-fashion aesthetic, we partnered with Invisible Studio to shoot real lifestyle key visuals, while keeping the production of the CGI-animated Key Features KVs in-house.
